To spotlight OPPO’s Find X3 Pro’s capabilities of evoking emotions through colour-rich visuals, OPPO needed to remind consumers that colour plays an important role in bringing out feelings: They were on a mission to #AwakenColour. ‘What Colour Are You?’, a social media campaign was our answer, where we challenged photographers and artists to capture images using the Find X3 Pro with more than just visceral beauty in mind. Using colour as a language to communicate, we told their life stories, pursuits of success, and personalities, as well as the corresponding emotions that arose from their journeys thus far.