Following the successful launch of the Martell Noblige in Singapore in 2021, the Martell Noblige: Soar Beyond the Expected campaign reinforces Martell Noblige as the drink for the audacious trendsetter and cultural architect, by fashioning its place in the vibrant lifestyle they lead.

The campaign introduced its contemporary bottle design update, official serve Noblige & Coffee presenting cognac as a modern, approachable drink along with a new bottle ritual, a consumer promo Win with Martell that rewards the bold and, launched a streetwear collaboration with Singapore designer Amos Ananda Yeo with an 800-pax party in the heart of Orchard Road.

The Martell Noblige Swift Party in numbers:

824 media journalists, KOLs, trade partners, LeCercle members and consumers dared to soar beyond the expected
4 Singapore artistes — Farah Farz, Gen Neo, Glenn Yong and Inquisitive — delivered audacious performances
3 bars served up bold and intense cognac cocktails
2 secret rooms offered an event-exclusive drinks menu by Night Hawk and customisable Martell x Amos Ananda merchandise
1 official serve, the Noblige & Coffee, by Martell master mixologist Remy Savage in the spotlight
1 streetwear collaboration released with designer Amos Ananda and exclusive retail partner Limited Edt
1 singular cognac, the Martell Noblige, that took centre stage with its electric new bottle