As part of the Martell Noblige: Soar Beyond the Expected campaign that reinforces Martell Noblige as the drink for audacious trendsetters and cultural architects, a collaboration with renowned Singapore streetwear designer Amos Ananda Yeo fashions its place in the vibrant lifestyle they lead.

The market adapt campaign asset storytells Yeo’s career trajectory that exemplifies the brand’s core message of pushing boundaries to chart new paths to success, from crafting a shirt at 16 years old so that he could wear something in his exact vision, to creating his own opportunities as a designer today. The resulting 14-piece streetwear collection was previewed at Culture Cartel at the Martell booth and officially launched at the Martell Noblige Swift Party with exclusive retail partner Limited Edt.