L’Atelier Martell is a global retail concept that brings the maison’s audacious legacy, craft and cognac blends to life, igniting discovery for consumers through exclusive, personalised experiences.

Think: Bottling an exclusive VSOP blend straight from an authentic oak barrel shipped from Cognac, or deep diving Martell cognacs through tasting sessions with its brand ambassadors.

Adapted for Singapore to communicate Martell’s rich brand world for the market, L’Atelier Martell Singapore located at Scotts Square for two months offered a glimpse into its cellars at this immersive pop-up boutique, with the Martell Cordon Bleu and its contemporary new bottle taking centre stage — welcoming personal distinctions through custom bottle engravings for the iconic XO, and masterclasses for consumers to create their own VSOP and XO blends to take home.

In addition, a bar serving cocktails with guest mixologist nights from Singapore’s best bars allowed the boutique to serve as a meeting place — and a starting point on the journey of discovering the world of cognac.