To recruit new consumers to the Hennessy X.O in Singapore, Hennessy was looking for an immersive trial experience that would hero the spirit’s robust product creds. We conceptualised and produced Hennessy X.O Odyssey, an experiential pop-up at Changi Airport that brought visitors through an interactive journey of the Seven Worlds of Hennessy X.O, each world representing a different tasting note of the flavourful cognac.