To convince travellers passing through the Seoul Incheon International Airport of Glenmorangie Signet’s uniqueness, Moët Hennessy set about creating an experiential retail space that would educate people on the rich craft behind the whisky. We executed and produced the launch event at the first-ever Glenmorangie Signet store which included a gastronomical tasting journey and an artist partnership with Instagram-renowned barista artist Lee Kang Bin.