For the third advertising campaign for Chaumet featuring the friends of the maison — this time for the Chaumet Liens collection emblematic of the bonds between people — emotion, connection and the freedom to reveal them were the key expressions. Newly minted ambassador, actor-singer Cha Eun Woo’s bold movements of intimacy and authentic gaze brought to life the unions the jewellery pieces were made to symbolise — since their creation in 1977.