Taking on the creative direction and co-production of Chaumet’s Joséphine 2022 regional advertising campaign, we shone a different light on the fresh-faced brand ambassador Song Hye Kyo to encapsulate the modern and free spirit of the collection’s namesake muse, Empress Joséphine. Eschewing the bright lights and radiant polish commonplace in high jewellery, our focal point was the actress’ undeniable gravitas, and in turn, the magnificent pieces made for inimitable ones.