A logo to mark 15 years of ION Orchard.

While retaining its iconic font, we used its instantly recognizable brand colour purple to convey 15 years of iconicity, and introduced 3D detailing to hero its dynamic shopping experience that converges fashion, beauty, dining and art. A chrome finish then mirrors its statement-making façade and the forward-looking lenses it brings to Singapore’s retail scene. Finishing with, a nod at its celebratory campaigns and events to come.