As ION Orchard enters its 15th year as the premier, luxury lifestyle retail destination in Singapore, we were tasked to create campaign visuals for key moments throughout the momentous year.

To solidify its positioning and echo the milestone, we hone in on the mall’s iconic status: as a landmark icon, luxury retail icon and, the destination for icons. The first campaign — centred around Lunar New Year — welcomes ‘An Iconic Year, In Bloom’.