To launch the Martell Noblige in Singapore, we wanted to inspire audacity to ignite Standout Swift experiences, in as many facets of your life. So from serving up cognac in novel new ways at 13 of Singapore’s best bars, a hosting kit for at-home consumption sold via ecomm, to inviting consumers to an exclusive Martell Noblige yacht expedition, we toasted the bold liquid and, the audacious moments it goes hand in hand with.